KiB and COVID-19
Older people feel more alone and isolated than ever before now that care homes and most hospitals have cancelled visits. The crisis hasn’t stopped KiB: our singers are spreading cheer at a safe distance – on doorsteps, through windows, and in the streets.
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At KiB, people often ask us about our logo. ‘Why the elephants?’ they say. What do giant mammals have to do with a healthcare charity and training provider? Simple. Our elephants capture the joy and mutual support that magically happens when the generations get together. They also celebrate just how grand grannies can be – elephant herds are led by grandmothers, and their vast experience and wonderful wisdom keeps the group together and guarantees the survival of the younger generations.
Surely something for us humans to think about….