Kissing it Better

Press enquiries

Our award-winning intergenerational work has attracted national and international press coverage. Click ‘find out more’ for highlights of print, TV and radio coverage. If you’d like to arrange an interview, contact Jill Fraser.

Jill Fraser

Contact Jill Fraser

The Kissing it Better story

We started KiB in 2009 as a way of sharing hundreds of simple but powerful ideas that make a world of difference to older, vulnerable people in hospitals, care homes and the community.

To bring our ideas to life, we created supported volunteering projects; giving young people a framework to use their talents to light up the day for older people, through music, art, pampering, drama or cookery, or just having a lovely chat. We noticed that everyone benefits when the generations come together: the young feel valued; the old feel valuable when they get the chance to tell their stories and pass on their experience. Healthcare staff feel uplifted, energised and more connected to the people they’re caring for. NHS leaders asked us how we could replicate this multi-generational magic, so we created a range of accredited courses to capture the KiB experience. We call our programme ‘creative thoughtfulness’. It includes CPD courses, educational courses, and individual/group courses, all packed with imaginative ways to make life better for older people.

Phil Hammond salon opening

Key achievements


KiB Ipswich project, ITV News:

KiB on BBC Breakfast:

KiB on One Show:

Poetry provides gateway to past for Alzheimer’s sufferers:

Kuwait Times feature:

Daily Mail feature:

Viv Bennett blog, Gov. UK:

Patient Experience Network blog:

Nursing Times feature: